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May 7,

How to protect the sensitive skin around eyes and lips?

Mongongo Oil is the perfect product to protect this sensitive aerea. Because it is high in unsaturated fatty acids and Tocopherols ( Vitamin E ) it polymerizes under UV light and forms a protective film against damaging from sun light and makes it a brilliant moisturizer.

Mongongo oil is very light,quickly absorbed by the skin and doesn´t clog the pores. It is suitable for every skin, mature or dry skin but also for the jung and/or irritated skin.

When used in combination with the ELEWA Facial Serum Clarity it is the perfect skin care for every day, all day long. Apply the Serum after cleansing and gently massage in. Follow with 3 drops of Mongongo Oil to lock in the ingredients of the Serum.

For glowing and youthful looking skin.


May 6,

Coming soon!

Our new USDA Moringa Facial Oil Blend will be available soon.

Moringa Oil, the key ingredient in this beautiful oil blend, has brilliant anti aging and moisturizing abilities, the skin can benefit from. It is suitable for every skin.

Moringa oil pacifies dry/ or irritated skin. It is an excellent moisturizer, fine lines and wrinkles become less visible and the oil leaves your skin soft like silk because of the high amount of oleic acid, Omega9. Also young, very sensitive skin will benefit because the oil works anti inflammatory/ antibacterial and doesn´t clog the pores.

Ingredients like organic Rosehipseed oil, Jojoba oil, black cumin seed oil, Almond, Apricot  and Macadamia nut oil are  nourishishing  and protecting.

Another new Skin care set will be available soon! Our ´JUST BE BALD - JUST BE YOU´  skin care set for bald men.

It contains our Purification blend cleanser, certified ´Made with organic ingredients´ and our pure, wildcrafted Mongongo Oil. The Purification Blend Cleanser contains nourishing organic Olive oil, refreshing essential oils like Lemongrass, Juniper berry, Francincense and Myrrh and soothing Helichrysum.

After cleansing, a couple of drops of the pure Moringa oil applied to the skin, moisturizes and protects from damaging UV light. Two products for cleansing and protection. Perfect skin care in just two steps. 




Contacts: Sabina Covo: JLIB_HTML_CLOAKING
Valeria Ricciulli: JLIB_HTML_CLOAKING


Vegan and Fair Trade Skin Care Product Brand, ELEWA,

Launches in the U.S.


  • ELEWA skin care products are manufactured in the U.S.  Some of the products are based on African oils and the ingredients are wild-crafted and hand-picked in African countries.
  • Karoline Smit, the founder of ELEWA, is a nurse and medical esthetician from Germany, who is passionate about the environment and natural skin care.

MIAMI, FLORIDA (November 13/2016) – Karoline Smit, the founder of ELEWA, was in search of the perfect skin care product that would both protect her skin and protect the environment. On her quest to find such product, she decided to create her own.

A nurse and medical esthetician from Germany, Smit was inspired by African nature to create ELEWA, a line of natural, vegan, and fair trade products that would protect and nurture the skin. “There are a lot of natural products on the market- but maybe they are natural but not vegan, or natural but not fair trade, so I was looking for something that provided everything,” Smit said.

ELEWA in Swahili means “understand the meaning of”- and Smit’s mission is to raise awareness on the importance of holistic skin care and lifestyle. “Our skin is our largest organ; what we put onto our skin goes into our bodies, so we have to be mindful of the products that we use.”

That is why ELEWA products use only working ingredients, no artificial colors or artificial fragrances, no parabens, no silicon, and no GMOs. The products are manufactured in the U.S., and some of the ingredients also come from here. However, some of the fruits used to make the products are hand-picked and wild-crafted in South Africa, Uganda, Botswana, Namibia, and Zimbabwe.

ELEWA products, which are sold online, are divided into four categories: cleansers, serums, skin care oils, including African beauty oils, and shea butter. Because of a unique blend of high quality oils and other natural ingredients such as rooibos, aloe barbadensis, green tea, white tea, and vitamins and minerals, the products are suitable for all kinds of skins. They provide everything the skin needs to keep its natural beauty.


ELEWA is a vegan, natural, and fair trade skin care products brand, manufactured without animal testing, inspired by African nature. In Swahili, an African language, ELEWA means “understand the meaning of” and its mission is to provide options for those who follow a holistic lifestyle and care for their skin as much as they care for the environment. ELEWA products are made in the U.S. and some of their main ingredients are handpicked and wild-crafted in African countries such as South Africa, Uganda, Botswana, Namibia, and Zimbabwe. Wild crafted botanicals grow in their natural habitat. They are sustainable harvested. They are native, pure and gentle. Organic by their own nature.

About Karoline Smit

Originally from Germany, Smit is a holistic health practitioner with a Bachelor’s in spiritual healing from Yogananda Institute and an ordained Minister. She is also a certified professional life coach, specialized in holistic life-coaching for women. She founded the ELEWA natural skin care product line in Miami, selling in Germany and other European countries and now launching the line the United States.